Video Preflight Cheat Sheet
This guide will teach you how to concept, produce, and promote valuable videos that convert.
1 Are we teaching something new or otherwise being useful or entertaining?
2 Who is our audience and why do they care about this content?
3 If we’re delivering insight, is that information truly actionable?
4 Does the material show expertise or just superficial knowledge?
5 Is the language we’re using filled with jargon, or approachable?
6 Is our humor actually funny to our audience and not just ourselves?
7 When we critique, are we being mean or staying constructive and positive?
8 Is our content optimized for the platforms we’re publishing on?
9 Have we gotten feedback from diverse points of view?
10 Did we make any mistakes?
Tips derived from an ebook by Wistia and Unbounce.