This guide will teach you how to concept, produce, and promote valuable videos that convert.

1  Are we teaching something new or otherwise being useful or entertaining?

2  Who is our audience and why do they care about this content?

3  If we’re delivering insight, is that information truly actionable?

4  Does the material show expertise or just superficial knowledge?

5  Is the language we’re using filled with jargon, or approachable?

6  Is our humor actually funny to our audience and not just ourselves?

7  When we critique, are we being mean or staying constructive and positive?

8  Is our content optimized for the platforms we’re publishing on?

9  Have we gotten feedback from diverse points of view?

10  Did we make any mistakes?

Tips derived from an ebook by Wistia and Unbounce.