How to Create an Email Newsletter

..That Can Elevate Your Small Business

by Virginia Cooper

As technology continues to evolve, small and medium-sized business owners continue to find new tools that can bring their company to the next level. One of those amazing tools is the email newsletter. It is a chance to spread news of your organization and get new customers to sign onto your email list with the hopes that they will purchase your products. Here at Learn-U, we love to help people learn new things to improve their lives, and today, we would like to tell you about the importance of an email newsletter and how to grab your reader’s attention.

Why Do You Need An Email Newsletter?

Many business owners ignore sending newsletters because they mistakenly believe that email is an outdated technology, but that couldn’t be further from the truth. These days, most consumers are glued to their computers and smartphones, so if you want to spread word of your company then this is the best chance of making it visible to as many people as possible. In fact, 81% of marketers say that email is one of their most used and most successful tactics, so if you aren’t taking advantage then you are leaving potential customers behind.

How Do You Grab Their Attention?

So, now that you are on the email newsletter bandwagon, the question is how do you ensure that people actually read your message? You need to start by creating an attention-grabbing headline so they want to read further. There are several strategies you can try. One is to ask questions, such as “How Can You Cut 50% From Your Grocery Bill?” Another idea is to create a sense of urgency by writing something such as “Only 5 Hours Left For This Big Sale!” The point is to pique their curiosity so they are inclined to keep reading.

You can also make sure that people see your message by sending it out when most people are online. Research shows that 10 A.M. is when most people are looking at their inboxes, so consider sending it around then.

Keep Things Simple with Short Paragraphs and Relaxing Backgrounds

Once the reader moves onto the body of your email, remember to keep things simple. Don’t put huge paragraphs that are hard to read. Instead, split up your message by having short 5-6 line paragraphs and put graphics in the middle to break up the monotony. 

One mistake that many companies make is sending out a newsletter with a distracting or inappropriate background. If you think your email is perfect but the background needs to be removed or changed, then consider using online tools to help you out. If you need a free image background remover then consider tools that allow you to seamlessly upload your graphics for modifications. You can then select exactly what you want to remove and then replace it with a more relaxing background. Then, when you are done, download it and send it out.

Consider Taking Business Classes

If you are still at a loss as to how to create your newsletters or you need more help understanding how to run and market your business, then consider taking some online classes to strengthen your knowledge. There is an abundance of classes online and you can find many of them on Learn-U. The best part is that you can take these classes on your schedule so you can still continue to run your business while learning how to improve it.

As you can see, there is great value to sending out an email newsletter to your customers. Consider the tips and advice here, keep things simple, and remove a background if you need to, and you will see an increase in your readership. If you would like to know more about how Learn-U can help you to increase your knowledge, then check us out here.